UNLV Graduate
Media & Entertainment Journalist
Vegas Local
Adobe Photoshop, Social Copy, Short Form Video, SEO Strategy
THIS IS MY STORY
My name is Gianni Giancola and I graduated from the University of Nevada, Las Vegas (2018) with with a B.A. degree in Broadcast Journalism & Media Studies. Emphasis in Business Management.
I recently exited an exciting decade long stint working in the music and entertainment industry. I hyper focused on live and local, covering many of Las Vegas' happenings and events.
I live, breathe and eat the digital landscape. I study algorithms, trends and updates for various of social platforms.
When I am not working, I collect Squishmallows (stuffed animal phenomenon) and make short form content with them.
I love to attend concerts of all genres and music festivals. I have been to over 100 concerts in my lifetime.
I am a family oriented individual who takes quality time. Growing up Italian, I grew an appreciation for my loved ones and my carbs.
You may see me frequent the Disneyland Resort as I am what they call a "Disney Adult." I was an annual pass holder and hope to become one again soon.
BEASLEY MEDIA
GROUP
April 2021 - May 2024
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Managed five top performing radio station websites with updated content, graphics and company initiatives.
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Patiently trained and peer edited 14 radio talents posts on a daily basis to drive revenue and brand awareness.
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Wrote live and local centric stories on Las Vegas happenings, landscape and surrounding locations.
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Lead the internship relationships with UNLV and CSN. Managed multiple interns for academy credit.
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Created compelling website and social graphics for upcoming brand and client campaigns.
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Raised social engagement implementing (UGC) User Generated Content with interaction, replies and conversation.
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Captured content as media for Sick New World, Super Bowl LVIII event and various concert residencies.
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Teamed up with the Nevada SPCA for pet related “Adopt A Pet“ pages to help animals in Southern Nevada.
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Balanced different department needs to reach company goals and expectations.
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Worked with celebrity management and teams during private concerts, performances and visits.
#BEASLEY
KIRVIN DOAK COMMUNICATIONS
May 2018 - July 2018
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Post User-generated content (UGC) for clients using professional voice on appropriate social platforms.
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Answered questions and concerns for Hooter Hotel & Casino's cliental.
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Monitored multiple hotel third part partner sites and marked responses based on disproval to satisfactory.
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Posted Snapchat locations for John's Incredible Pizza.
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Engaged with client's customers through social media platforms to raise engagement.
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Edited videos for KDC's clients for national days and events.
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Attended client's check-up for updated photos and media content.
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Worked with team members to accomplish tasks.
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Post Twitter and Facebook messages for The Joint, Vinyl, Canyon Springs Spa, John's Incredible Pizza and The Palm.
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Documented in Excell sheet for nationwide contest for The Palm.
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Monitor hours for college credit.
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I trained on Sprout Social to become certified in another social media scheduling system.
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Met with director of social team to tack my progress and time with Kirdvin Doak Communications.
#KDCFAM
ENTERCOM
RADIO (AUDACY)
October 2013 - March 2020
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I worked weekends hosting my own overnight radio show where I played TOP 40 hits.
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Coordinated social media posts for Entercom Las Vegas' cluster of radio stations: 98.5 KLUC, Mix 94.1, X107.5 and Q100.5.
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Create and draft topical stories for each radio station's website.
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I worked promotional events such as toy drives, easter egg hunts, back-to-school drives and more along side a street team.
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Communicated with listeners for ticket pick-ups.
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Drove station vehicles for events and errands.
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Attend weekly meetings for station updates, brain-storming sessions and policy changes.
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I scheduled social media posts via three different platforms using Social News Desk and Sprout Social.
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I took photos for private artist and celebrity events at the station.
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Drove social engagement to local events using social media strategies and trends.
#AUDACY
HAPPY PLACE
LAS VEGAS
August 2019 - February 2020
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Raise brand awareness and increase sales by gorilla sales tactics.
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Manage ticket sales with a POS system for holidays, veterans, teachers discounts.
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Capture HAPPY guests for social media content posts. Take their photos and videos for the official @WeAreHappyPlace Instagram account.
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Work closely with the official digital director via texts and emails for new content.
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Voice of the brand by familiarizing myself with the company’s mission, vision, and goals.
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Educating customers on the value of our experience with important messages, visuals and promotions.
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Strategize and help implement media tactics to gain social media presence.
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Clean the facility to make each new day a fresh and fun experience.
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Launch their TokTok account with a few peers to gain traction for new customers.
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Restock candy items when supply became low.
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Check in and check out of out clock in system to report accurate pay time.
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Work amongst individuals of all ages to create a happy and cohesive work experience.
#HAPPY
SOUTHERN NEVADA
HEALTH DISTRICT
November 16 - Present
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Coordinate ALL social media posts for BreakdownRiseUp's social media accounts.
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Post weekly to Facebook, Twitter and Instagram.
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Coordinate with director and events coordinator on upcoming games, highlights and other events.
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Create engaging content to push BreakdownRiseUp's mission.
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Check emails for communication updates.
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Update team members with any content ideas to stay on trend.
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Attend phone and web meetings to discuss content ideas.
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Interact with students outside of social media and attended school meetings to push message.
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Created (with team) the local ambassador program for campaign initiatives.
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Track and monitor ambassadors engagement to follow company's guidelines.
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Hosts quarterly contests via Instagram as another form of engagement and interaction.
#VAPEFREE
YOUR COMPANY
NAME
May 2024 - Forever?
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May I be your next worker?
#COMPANY
Beasley Media Group (Graphics)
During my time at Beasley Media Group, we would need graphics and quickly. My job was to create an image to go with our events or programming campaigns.
NOTE: I am self taught with Adobe Photoshop with no proper training. I have a creative eye and can create masterpieces with a vision, communication and coffee.
SLIDESHOW:
VEGAS-INSPIRED GRAPHICS
(LAS VEGAS IS THE ONLY CLUSTER ON THE WEST COAST FOR THE BRAND)
IMAGES SHOWCASE APPS, SMART SPEAKER DEVICES AND CONTESTING GRAPHICS.
Each graphic I created with brand identity colors in mind to create a cohesive look.
Please enjoy the slideshow below.
BEASLEY MEDIA GROUP WEBSITE CREATION
THE POSTS BELOW ARE WRITTEN BY ME.
POSTS, GALLERIES AND LISTICLES WERE SYNDICATED ACROSS ALL FIVE OF BEASLEY LAS VEGAS' STATIONS INCLUDING:
96.3 KKLZ, 102.7 VGS, X107.5, JAMMIN' 105.7 AND 107.9 COYOTE COUNTRY.
MY JOB WAS TO SEARCH OUT TRENDING, HOT, AND LOCAL TOPICS THAT OUR READERS WOULD ENJOY.
I PERSONALLY LOVED WRITING ABOUT LOCAL RESTAURANTS, EVENTS, WIERD TIKTOK TRENDS AND RECAP GALLERIES FROM COMPANY EVENTS.
MANT OF MY POSTS RANKED WELL AND WERE PICKED UP BY THIRD PARTY NEWS AGGREGATOR SITE CALLED NEWSBREAK, WITH SOCIAL PLATFORM FACEBOOK AND SEARCH ENGINE GOOGLE.
KIRVIN DOAK COMMUNICATIONS (INTERNSHIP)
Click on the images below to expand project information.
BreakdownRiseUp is a non-profit organization under the Southern Nevada Health District. Breakdown breaks down the myths of tobacco smoke, hookah and vaping by rising up with the truth.
We center our focus on high school student achievements specifically in sports.
Here is a video of the viral "Mannequin Challenge" shot by a student council member of Cimarron High School and edited by Gianni Giancola.
Social Posts - @BreakdownRiseUp
Posts created, edited and scheduled by Gianni Giancola
Breakdown Rise Up
Las Vegas based school tour that promotes a healthy smoke-free and vape-free lifestyle!
Your source for high school sports content & more.
• Be You. Be Real. Be VapeFree! •
STRATEGY
BRANDING
DESIGN
Be The Change You Want To See
My name is Gianni Giancola.
Working for Breakdown Rise Up is fun, challenging yet rewarding. Everyday is a NEW day to educate and relate to high schoolers. We use the power of social media and goal oriented drawing boards to educate the youth of Southern Nevada.
We attend school lunch periods to give students a break during their day. We bring out Cultureshock Las Vegas (dance crew), a LIVE DJ, educational pamphlets, exclusive #BREAKDOWN swag for students. Us physically being in the schools helps bring light to this serious cause.
Remember, #BeYouBeRealBeVapeFree
98.5 KLUC BLOG POSTS
Posts written by Gianni Giancola. Photos go to rightful owners under photo agreements through Entercom and third party sites.
Las Vegas Community
Here are a few stand out events, 5k walks, non-profits that I was fortunate to work along side of and be apart of.
Entercom Communications' 98.5 KLUC Las Vegas' #1 Hit Music Station hosts the 20th annual Chet Buchanan Show Toy Drive.
98.5 KLUC Toy Drive:
The Chet Buchanan Show Drive takes place at the NV Energy parking lot for 12 days long. I was able to collect and manage monetary donations, deliver list of donation names for LIVE broadcast in a timely manner, load toys into and out of trucks, interview guests, clean and maintain workspace, hang banners, direct teammates when needed and post social media for Twitter, Instagram and Facebook. Have been a part of 5 Chet Buchanan Toy Drives.
Entercom Communications' 98.5 KLUC Las Vegas' #1 Hit Music Station hosts the 17th annual Chet Buchanan Show Toy Drive.
This document is a social media recommendations assignment I completed while attending the University of Nevada, Las Vegas.
I monitored Facebook, Twitter and Instagram for the entire duration of the toy drive noting improvements when necessary.
WALK FOR WISHES 5K WALK:
Walk For Wishes is one of two annual fundraising events Make-A-Wish Southern Nevada hosts to help grant wishes to local children battling critical illnesses.
I have participated two years in-a-row by hosting a booth where we interacted with fellow runners by playing games, handing out prizes, taking photos and posted social media posts for Entercom Communications. Have attended as a walker in years prior with high school school club.
Entercom Communications hosted a booth with the Make A Wish Foundation Las Vegas. We raise awareness each year while also making a difference.
A college assignment to show the significance of a major event in the Las Vegas community without sound.
ZAPPOS - Food Drive:
Zappos teamed up with Entercom Communications, Salvation Army, Hurricane Harvey Disaster Relief Community Drive to collect food for people in need during Hurricane Harvey.
It was a great feeling to be a part of a food collection to help others around the world. We ended up collecting somewhere around four to five Walmart trucks FULL of food and non perishables for victims of Hurricane Harvey.
NPHY (Nevada Partnership for Homeless Youth) - Backpack / School Supplies Drive:
Entercom teamed up with NPHY to participate in helping Las Vegas youth get prepared for academic success with backpacks and school supplies
I was able to assist in not only playing music, showing up but being able to walk students around making sure they were ready to go with all of the academic essentials. It puts in perspective how not everyone is as fortunate to be able to purchase the necessities.
Defeat The Heat Campaign:
Entercom teamed up with the RTC of Southern Nevada for their Summer Heat Safety Campaign at the Bonneville transit center.
We handed out FREE ice cold water to keep the tranist riders cool during the hot Las Vegas weather. I also assisted with handing out sandwiches from Port of Subs, donuts from Dunkin' Donuts and prizes! This is an amazing campaign because staying hydrated is important especially during the summer months.
